Problem: people are too familiar with watching English films and they are not open towards Foreign films.
Solution: To enhance to the experience of foreign films with the help of Augmented reality.
A live size television exhibition to house the best foreign contents.
Entrance of the exhibition.
In order for public to understand the writing on the wall, they have to scan the image below for the translation.
Augmented reality demo
Character installations from different movies being displayed.
Segment 1: Spirited away
Front view of the space.
Augmented reality demo
Animated background.
An extension of segment 1: Soot spirites
Augmented reality demo
Segment 2: Attack on titan
Scan area
Augmented reality demo
Photography OP where people can get their pictures taken while having a video projected on the wall.
Animated background projected on the wall.
Posters to be given out at the end of the exhibition.
Case video
"Once you overcome the one-inch tall barrier of subtitles, you will be introduced to more amazing films."
Term 1
Problem: People are too familiar watching English films and they are not open toward foreign films.
Solution: My design solution for this project is to create a series of guerrilla marketing showcasing different foreign films or shows that deserve recognition.
Redesign of MRT area inspired by the movie, Okja.
A banner to promote the main event + Redesign of meat packaging
Okja set made out of velcro material.
Each piece will include a scene from the movie but only a small part to keep the targetted audience curious.
Redesign of space to fit "Another Round" theme + Redesign of bar poster.
Redesign of coasters + Budweiser bottle.
A series of Guerrilla marketing to interact with existing poster.
Accompanying the whole marketing is a main event poster and invitation card.
Main event which includes different movie installations where people can snap a photo and share it on social media.
